Sephora Announces New Beauty Insider Birthday Gift Offerings for 2021, Including Laneige, NARS and Moroccanoil

SAN FRANCISCO–(BUSINESS WIRE)–Dec 21, 2020–

Today, Sephora revealed its 2021 birthday gift offerings in the makeup, skincare and haircare categories from Laneige, NARS and Moroccanoil. These free gifts are available to all members of its Beauty Insider program during their birthday month. Starting in 2021, the program will provide members with not only new options, but even more choices than ever before, with the existing online rotating gift now available to all three tiers of the program: Insider, VIB, and Rouge. Available exclusively online, the limited-edition item will rotate throughout the year, so clients should look out for the latest product offerings during their Birthday month. In January 2021, Sephora is kicking off the rotating gifts with the Kérastase Nutritive Shampoo and Conditioner.

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Photo Courtesy of Sephora

“At Sephora, we’re continuously evolving our Birthday Gift offerings because we want to provide the members of our Beauty Insider Loyalty program and all of our clients the opportunity to interact with the brands they love most or want to explore. We’re thrilled to give our clients even more products to choose from next year, with the tier expansion of our online rotating gifts,” said Allegra Stanley Krishnan, Vice President, General Manager of Loyalty & MRCI at Sephora. “Allowing our clients to choose a birthday gift creates a personalized and special moment for each member that allows us to best deliver on their beauty wants and needs.” In 2021, core options include mini sets from:

Laneige:

  • Water Bank Moisture Cream – This rich moisturizing cream is formulated with mineral-rich vegetable extracts to help strengthen skin’s moisture barrier for a hydrated, balanced complexion.
  • Water Sleeping Mask – An overnight, moisture-recharging gel mask that quickly absorbs while you sleep to deeply hydrate skin while you sleep.
  • Lip Sleeping Mask – An overnight leave-on lip mask that soothes and moisturizes for smoother, suppler lips overnight.

NARS:

  • Mini Laguna Bronzer – An award-winning shimmering Bronzing Powder that creates a long-wearing, blendable, and indispensable glow.
  • Mini Laguna Lip Balm – This hydrating lip balm provides smooth, supple, long-lasting comfort, while helping to protect and condition lips for hours after application.

Moroccanoil

  • Hydrating Styling Cream – This lightweight, leave-in hair styling cream is infused with argan oil and anti-static ingredients to hydrate, condition, and add definition. Create smooth styles while providing hydration and a soft hold.
  • Moroccanoil Treatment – A versatile, argan oil-infused hair treatment and styler that promotes softer, more manageable hair with increased shine and less frizz.
  • Night Body Serum – A serum that aligns with skin’s natural overnight recovery process, delivering high-performing ingredients that work together to firm, smooth, and nourish skin in addition to providing protection from environmental stressors. Fragranced with the Moroccanoil signature scent.

The first online rotating gift is:

Kérastase

  • Nutritive Shampoo for Dry Hair – An innovative shampoo specifically formulated to treat dry, sensitized hair. It replenishes fibers from root to end by infusing glucose proteins and an irisome complex, while it gently cleanses hair. After using it, hair feels soft and supple with enhanced shine.
  • Nutritive Conditioner for Dry Hair – A nourishing conditioner specifically formulated to treat dry hair. Infused with an irisome complex and glucose proteins, this conditioner replenishes fibers from root to end, detangling and softening hair leaving it silky and supple with enhanced shine.

About Sephora Americas

Since its debut in North America over 20 years ago, Sephora has been a leader in prestige omni-retail with the purpose of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy services at the Beauty Studio and engage with expertly trained beauty advisors in more than 500 stores across the Americas, as well as over 600 locations inside JCPenney. Clients can also experience Sephora online and through our mobile app, access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients. Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through our Sephora Stands social impact programs. For more information, visit: https://www.sephora.com/about-us[2] and @Sephora on social media

View source version on businesswire.com:https://www.businesswire.com/news/home/20201221005435/en/[3]

CONTACT: For more information, please contact:

Emily Shapiro, Devries Global

EShapiro@devriesglobal.com| 212 – 546 – 8637

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: WOMEN TEENS ONLINE RETAIL CONSUMER FASHION COSMETICS RETAIL DEPARTMENT STORES

SOURCE: Sephora

Copyright Business Wire 2020.

PUB: 12/21/2020 09:00 AM/DISC: 12/21/2020 09:01 AM

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