56 Birthday Marketing Ideas For Small Business Owners

17.  Serve them a ‘before work’ breakfast. Open early for a special party. Get customers powered for the day with caffeine and muffins. Limit your invitations to make customers feel special.

18.  Throw an in-store birthday party and feed them. Invite customers to your store or business for some free food such as snacks and even birthday cake. Knitty City, a NYC knitting store, does this every January.

19.  Throw a HUGE birthday party event and publicize the heck out of it.  I know of a Record Store in Australia that throws a big in-store event.

20.  Celebrate the Birthday of a Popular Celebrity.  A lot of small businesses already have special sales and offers attached to specific Holidays but have you ever thought of doing a special promotion built around the Birthday of a Celebrity?  You would want to pick a celebrity that ‘vibes’ with your target customer base.

For example, a record store in Oklahoma does an Elvis Presley birthday party promotion. Their headline of their ad, “He may be gone but Elvis Presley is not forgotten. A birthday party for the rock ’n’ roll legend will be at the Trolley Stop Record Shop from noon to 3 p.m. Saturday”

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